Sample Work & Case Studies

  • Transitions – Realized potential of hospital’s arts and cultural policy for new hospital, which led to re-writing of strategy, replacement of irrelevant are with relevant works, and consultation with museum interpretive designers to develop and produce optimal visual displays of appropriate and relevant historical/cultural art in the new facilities. Included the initiation and management and publication (Melbourne University Publishing) of a commissioned collection of 100 photographic images from the closure of the 150 year old hospital. Managed the marketing and merchandising of the publication.
  • Professional association marketing – Responsible for corporate liaison with over 73,000 members of what is now CPA Australia. Key member of marketing team that initiated, introduced and marketed (internally and externally) the CPA accounting qualification. Responsible for organizational marketing and operational strategies, marketing and management of conferences, conventions, production of all publications/promotional/merchandising material; public/media/government relations, liscensing agreements, fundraising and special events for the largest professional body in Australia. Co-editor of the monthly member’s magazine.
  • Conceptual development – Led and managed the development of the concept for Victoria’s (Australia) Museum of Immigration, which included the creation, management and facilitation of a consortium (architects, planners, historians, educators, developers, engineers, museum exhibition designers, and government bureaucrats). Worked closely with a committee of leading and prominent business leaders appointed by the Victorian Premier.
    MUSEUM OF IMMIGRATION – State Government of Victoria
  • Start-ups/organizational development – Contributed, including all marketing and community relations initiatives, to the establishment of pivotal research centers, including Australian Centre for Blood Diseases with Monash University Department of Medicine and Eastern Centre for Clinical Research (ECRU). Today ECRU is one of Australia’s largest clinical research organizations.
  • Corporate and Community Relations – Responsible for marketing services (Public Relations, Fundraising, media relations, etc) and managing the total communications environment for 8K+ employee health organization associated with Monash, Deakin and Latrobe Universities, 5 hospitals, 2 mental health service centers, one aged care service center and one maternity center.
    EASTERN HEALTH – The largest public health service in Australia
  • Community Affairs – Provided open access to public to meet and learn from Box Hill Hospital’s specialist clinicians through development, marketing and managing an annual series of Public Information Nights that saw, on average 300+ attendees at each evening session. Created as a joint venture with the local Returned Services League (RSL). These series were at no cost to the Hospital and resulted in an unsolicited $70,000 grant from the RSL.
    BOX HILL HOSPITAL – Member of Eastern Health
  • Volunteer Program – Re-organised and oversaw management of volunteer programs to ensure 320-strong volunteer corp had professional direction to better-ensure volunteer and hospital staff satisfaction and accountability. Developed and marketed initiative to open up volunteer opportunities for the 15-18 year old as well as the intellectually disabled.
    BOX HILL HOSPITAL – Member of Eastern Health
  • Flower and Garden Show – Integral to the marketing strategy I initiated to sell more cut flowers, developed the idea, concept and plan, for what is now the Melbourne International Flower and Garden Show, the largest flower and garden show in the southern hemisphere. Managed the inaugural and two subsequent shows, raising just under A$1 million from corporate business partners, including Interflora, Qantas, National Australia Bank for the inaugural show. Liaised with flower growers, corporate chief executives, industry partners, the Dutch government and senior Australian Quarantine officials to ensure flowers grown in other Australian states along with Dutch grown flowers would be ‘alive on arrival’ for a special heritage exhibition.
  • Fundraising – Raised over $70K, organized and managed a two-day International Scientific Diabetes Meeting for 300 general practitioners and diabetes nurse educators from around Australia on behalf of the Department of Endocrinology; meeting included keynote speaker from Oxford University.
    EASTERN HEALTH – Largest public health service in Australia
  • Economic impact statement – Launched first economic impact statement on cost of vision impairment in Australia, which received unprecedented national media coverage both print and electronic. Managed the entire process from graphic production of the report to launch idea, concept development, to media execution, etc. Oversaw distribution of report to every health minister in Australia and all leading eye research related organizations in the world.
    CENTRE FOR EYE RESEARCH AUSTRALIA – University of Melbourne
  • Festschrift Scientific Meeting & Celebration – Developed, marketed and organized a one day international scientific meeting and celebration dinner upon the retirement of one of Australia’s pre-eminent cardiac surgeons. In a three week period raised over $80,000 from the industry, realizing a profit which went to cardiac surgery research. Worked closely with medical Professors in developing scientific program and format; scripted and served as researcher and producer of eight minute video providing an overview of the Professor’s life and milestones; liaised with overseas speakers and attendees who came from over eight countries. Secured additional funding for the Professor’s cardiac research committed as a matching grant from a private hospital.
    FESTSCHRIFT for Professor Brian Buxton AM, Professor of Cardiac Surgery, Austin Hospital and Epworth Hospital
  • Changing Organizational Culture – Developed and implemented media strategy resulting in increased media coverage – both in general and trade print media. Organized and managed major company ‘re-launch’ reception, and secured the attendance of leading politicians, including the then Leader of the Opposition (Victoria) who is now Premier of Victoria
    BONACCI GROUP – Consulting Engineers
  • Volunteer Programs – Triggered expansion of volunteer program by 100 volunteers within 4 months by securing functionality of previous program and developing new one, including writing all training materials, marketing strategy, and management of job share employees and previous coordinator.
    THE ROYAL WOMEN’S HOSPITAL – Australia’s second oldest hospital
  • “Liz’s Fund” – Expanded community presence to include women’s cancer research and netted $100K+ in fundraising through branding initiatives, including initiation and development of this program which humanized research efforts and supported brand with corporate image and information campaigns that successfully targeted 52+ corporations at senior management level.
    THE ROYAL WOMEN’S HOSPITAL – Australia’s second oldest hospital
  • “Brain Fitness Challenge” – As a marketing initiative to begin to build relationships with the Australian corporate sector, turned ‘an idea on paper’ into a unique, on-line and sustainable image lifting and money raising and relationship building vehicle within 14 months. The inaugural Challenge (2010) saw 53 teams of five raise over $120,000 (combined in-kind development support from the Challenge players). All new support for the Institutes. Obtained unprecedented media coverage that initiated a whole new public dialogue on brain fitness training.
    FLOREY NEUROSCIENCE INSTITUTES – The largest brain research institute in the southern hemisphere

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